This town is located on the midlands on a boggy flat, interacting with the convoluted meandering of the River Suck. It is connected by the N6 to the cities of Galway (west) and Dublin (east). A relief draws the commercial core towards the southeast. This town has been selected because it combines a midland location, bi-nuclearity, flat terrain, river / floodplain, marshlands, axial linearity extending into the landscape in a somewhat radial layout, formality and a relief road that attempts to create a new urban frontage.